How to Upsell Products in Online Store checkouts?

Overview

As a store owner using Stack, you have the opportunity to boost your average order value by offering additional products after customers complete their checkout. With just a few clicks, you can create upsell funnels that enhance the customer journey from the Checkout Page to the Thank You Page, maximizing revenue on every sale.

Setting Up an Upsell Page

Creating the Upsell Page

1. Add a New Page: Start by creating a new page dedicated to upselling, alongside your existing store pages.
2. Design the Layout: Add a full-width section and insert a row within it.

Adding the Upsell Element

1. Insert the Element: Click on the Add Element button, then drag and drop the Upsell element into the row.
2. Multiple Components: You can add multiple upsell components by placing them in different columns within the row.

Configuring the Upsell Element

1. Select and Configure: Click on the upsell element to access its settings.
2. Shipping Charges: Enable or disable shipping charges for each upsell item using the toggle in the builder preview.
3. Product Selection: Search for and select the product you wish to upsell.
4. Sale Action: Configure the Sale Action to determine where users are redirected after clicking the Buy Now button. Options include redirecting to another upsell page or the Thank You page.

Skip Action for Upsell Page

• Add a Skip Button: To allow users to bypass the upsell, add a button that links directly to the Thank You page.

Configuring the Checkout Page

• Redirect to Upsell Page: Set the Sale Action to Go to page and select the newly created Upsell page. This ensures that users are taken to the upsell page after completing their checkout.

Important Notes

• Separate Orders: If an upsell product is purchased, it will generate a separate order.
• Shipping Options: You can enable or disable shipping options for upsell products. When enabled, users can select shipping rates from a dropdown menu within the Upsell component.
• Skipping the Upsell: To allow users to skip the upsell and proceed directly to the Thank You page, ensure a skip button is present. Without it, users must complete a purchase to access the Thank You page.
• Dedicated Upsell Page: For an optimal upselling experience, it’s recommended to create a dedicated page featuring the Upsell element.

By following these steps, you can effectively implement upselling in your Stack online store, enhancing the shopping experience and increasing your sales potential.