How to add Client Spend to Google/Facebook Ad Reporting?

When managing ad campaigns through Stack, it’s important to accurately track both the cost of the ads and any additional management fees you charge. This ensures you have a comprehensive view of the total client spend.

Understanding Client Spend

Client Spend is calculated as follows:

• Client Spend = Cost of all the ads + Management Fees

This means that any fees you charge for managing the ads are added on top of the actual ad costs, providing a complete picture of the expenditure.

How to Add Client Spend

To include your management fees in the ad reporting metrics:

1. Determine Your Management Fee: Decide on the monthly management fee you charge your client for handling their ad campaigns.

2. Add to Ad Spend: Incorporate this fee into the client’s ad spend. This markup will automatically be reflected in all cost-related metrics within Stack, ensuring that your reports accurately represent the total spend.

By following these steps, you can ensure that your ad reporting in Stack includes all relevant costs, providing clear and comprehensive insights into your advertising expenditures.