How To Build SMS Opt-In Campaigns

SMS opt-in campaigns, also known as “text-in campaigns,” are an effective way to engage customers. These campaigns are perfect for scenarios like renting billboards or sending postcards, where you offer customers a chance to claim something by texting a specific “keyword” to your designated number.

Understanding SMS Opt-In Campaigns

The core component of an SMS opt-in campaign is the “Customer Replied” Workflow Trigger. This trigger is essential for capturing responses when customers text back with the keyword. Setting up this trigger correctly ensures that your campaign runs smoothly and effectively captures customer interest.

Setting Up the “Customer Replied” Workflow Trigger

To create an SMS opt-in campaign, you need to configure the “Customer Replied” trigger within your Stack account. Here’s a simple guide to help you set it up:

1. Access Workflows: Navigate to the Workflows section in your Stack account.
2. Create a New Workflow: Click on the option to create a new workflow.
3. Select the Trigger: Choose “Customer Replied” as your trigger. This will activate the workflow whenever a customer sends a text with the specified keyword.
4. Define the Keyword: Specify the keyword that customers will use to opt-in to your campaign.
5. Set Up Actions: Decide what happens after the trigger is activated. You can send an automated response, add the customer to a list, or any other action that fits your campaign strategy.

By following these steps, you’ll be well on your way to creating an engaging and effective SMS opt-in campaign with Stack.

For more detailed guidance on Workflows, explore the resources available in your Stack account.